The Simpson chapter of the Public Relations Student Society of America may not have the top models and money to put on a fashion show like “Project Runway,” but it will certainly be as unique and innovative as the TV program.

“[The fashion show] will be practical experience for all PRSSA members,” junior Tony Warnke said. “It will give us something to put in our portfolios.”

And that’s exactly what Susanne Gubanc, assistant professor of communication and PRSSA adviser, wants the students to understand – what a public relations practitioner actually does.

“PRSSA members have come to realize how much it takes to organize campus-wide events,” Gubanc said. “They’ve been in charge of all the publicity, production and organization of the event. They now know things don’t fall together and that they have to make sure everything goes smoothly.”

Originally, Warnke came up with the idea for the Goodwill Fashion Show.

“The group wanted to do something big to get our name out,” Warnke said. “Doing the fashion show seemed to be the best idea to start.”

According to Warnke the group picked student leaders from various areas to be models.

“We went through different organizations thinking about the variety of models we should have,” Warnke said. “We approached the football team, Greek houses, the Multicultural Student Alliance, the theatre department, CAB and others.”

Gubanc said this project has shown the PRSSA members how much work organizing an event requires.

“Go into the theatre department and see how they start from a script and, after time, they end up having this huge production,” Gubanc said.