The Outside Scoop has the
inside scoop on the key to delicious, homemade ice
cream just a short walk from campus.
Joe Doering is not a typical
22-year-old college student; he’s an entrepreneur. He is the owner
and chief operator of The Outside Scoop located on North Jefferson
Joe Doering once attended
Simpson for a short period of time.
“(I was) in pursuit of
stardom as an opera singer,” Joe Doering said.
He then switched gears and
decided to go to Northwestern in Illinois where he is now earning
his degree in biochemistry.
What makes a young college
student who is studying biochemistry want to open an ice cream
“The primary (driving force)
for my founding of The Outside Scoop was the fact I am an
ice-cream-aholic,” Joe Doering said. “I typically find it difficult
to survive on anything less than three servings of ice cream a
His mother, Jean Doering,
fully supports that statement.
“Since he was born, he loved
ice cream,” Jean Doering said.
Like many new businesses, Joe
Doering faced a few obstacles along the way. The city of Indianola
ended up banning the trailer he was previously selling ice cream
from. Now the business is up and running in a nice, little shop
with a classic and cozy feel to it.
The Outside Scoop stands
apart from other ice cream parlors because they make their ice
cream from scratch.
“I emphasize ‘from scratch’
because many ice cream shops claim to offer a homemade product, but
in reality they use an ice cream mix,” Joe Doering said. “This is
comparable to your mom baking a batch of boxed, Betty Crocker
brownies and telling your father they are homemade.”
Soft serve ice cream is great
and all, but there is something about homemade hard-dip ice cream,
it’s almost a comfort food, reminding us of home and of our mothers
“The Outside Scoop is genuine
when we refer to our product as homemade,” Joe Doering said. “We
whisk up small, two gallon batches of super-premium ice cream right
at our shop. We use natural ingredients including the freshest milk
from Anderson Erickson, pure cane sugar, pure extracts, and real
fruit. We let the liquid ingredients emulsify overnight prior to
churning and freezing, which yields a deliciously rich, smooth
product, that, unlike ice cream from your grocer or typical ice
cream shop, is not composed of exorbitant amounts of air or
Not only is the ice cream
homemade and absolutely delicious, it’s a lot for a good
“The density of our product
translates to more bang for the buck,” Joe Doering said.
Like any ice cream lover you
are probably asking yourself, how many flavors do they have? Well,
they have plenty.
“We typically offer 20
flavors from the traditional vanilla, chocolate, strawberry to the
whacky chocolate covered pretzel, blueberry lemonade (and) sweet
corn,” Doering said.
The décor of The Outside
Scoop is very classic, comfortable and quirky. Enjoy a cup of
caramel apple ice cream while sitting at a round table with old
pictures of ice cream shops, and staring at fun paint on the walls
that looks like melted ice cream.
“Where else can you find
melting ice cream on the walls, sit on the same bench as 20 other
people, play a game of monopoly on a table covered in vintage ice
cream photos and watch a beta fish stare at its reflection while
you browse the day’s flavor selections,” Joe Doering
said. “The design features were really meant to
develop a quirky, social atmosphere while creating an environment
prone to Kodak moments.”
This small town ice cream
shop is worth checking out, especially the caramel apple ice cream;
it’s to die for.