Locusic to bring local music to the Internet
November 1, 2011
After one
long weekend of brainstorming, planning and creation the new music
streaming website Locusic was finally launched in
October.
Locusic is
“an Internet radio service that lets you discover local music and
gives unsigned bands airplay in their local community” according to
the website www.locusic.com.
Last March,
at the annual Startup Weekend held in Des Moines, Jake Kerber, now
CEO of Locusic, went with an idea he hoped to build something
from.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“I pitched the idea for what became Locusic,” Kerber said.
Startup
Weekend is a world wide group of leaders and entrepreneurs with a
mission to “inspire, educate, and empower individuals, teams and
communities” according to the website.
Once
Kerber’s idea was voted through, a team of four other individuals
interested in his idea came together to work on the
project.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>One member was senior Lyndon Haselhuhn.
“What I
worked on was market research to see if there was another website
like this already out there, seeing if there were any competitors
and if it was something that people would actually want to use,”
Haselhuhn said.
While
conducting this research, Haselhuhn and the team had to make a few
phone calls.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“We called different bands and different people who were influential in the Des Moines music area and asked them what they thought about it,” Haselhuhn said. “This helped us make a mini business plan”
After a
weekend of working on the project for 54 hours, the team had
created Locusic.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“I had the original idea and led the team during Startup Weekend,” Kerber said. “The rest of the team kind of went their own ways. I said I was going to go forward with it and they were all cool with me taking it forward.”
Locusic is
like Pandora in that it is an online site that streams music.
However, unlike Pandora, Locusic only plays local bands and
artists.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>It has a wide variety of genres—from rock, pop, soul to classical music. There are local artists such as North of Grand, Bright Giant, The River Monks and Dead Horse Trauma.
Kerber said
that it is easy for local bands to upload music to
Locusic.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“If they are within 50 miles of Des Moines they just register for a free account and they go to the account settings link under ‘My Artists’ and they click ‘Create an Artist Profile’ and just start going,” Kerber said. “They just upload their MP3 files and it is all pretty much just automatic.”
Kerber has
certain expectations for Locusic’s future now that the website is
up and running.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“I want it to be nationwide and I want everyone to pretty much know about it,” Kerber said. “I want it to help a lot of local musicians all over the place if not nationwide and even beyond that.”
Haselhuhn
thinks that once Locusic spreads outside of Iowa it will grow more
quickly.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“I think it would actually spread better in other areas because while Des Moines has a decent local music scene it is not as big as it would be in California,” Haselhuhn said.
Haselhuhn
also has his own hopes for Locusic.
“Since I
helped start it I hope that it grows, maybe eventually it will even
become a mainstream site like Pandora and get acquired by someone
else,” Haselhuhn said.
Junior
Angela Auchstetter likes what Locusic has to offer.
“mso-bidi-font-size: 16.0pt; mso-bidi-font-family:”>“I listen to Pandora a lot so I think Locusic is a great idea,” Auchstetter said. “You never really hear about local musicians.”
Locusic can
be listened to online as well as downloaded as an application on
your phone to listen to local music on the go.
“The player
is only accessible within 50 miles of Des Moines,” Kerber said. “If
you live within that region you can use the player and that is the
only place you can upload music.”
There is also an invitation process on
the website listeners have to go through after signing
up.